In the book, Our Human Herds, and this site, we will discover the origins of moral outlook itself, and how it shapes all human institutions from forms of government to beliefs about family, art, honor, virginity, atheism, and divinities. We will find out how moral understanding gives rise to liberals and conservatives, communists and fascists; and operates with emotional motivators like pleasure and happiness. It outlines why we create terms like personality and character, and how our thoughts are shaped to questions like: "What is the meaning of life?"
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Why Right is Right, Why Wrong is Wrong, and Why Right Can Also be Wrong
The theory of Dual Morality, as outlined in Our Human Herds, explains the entire human moral experience. In doing so, it solves what had previously been understood as seemingly insurmountable moral contradictions, conflicts, and dilemmas between individuals and groups.
| Questions about | Moral Mind 1 | Moral Mind 2 |
|---|---|---|
| Religion | We should be flexible; one person’s beliefs can be as valid as another’s. | The traditional religion of our people is best. |
| The Family | One family is as valid as another, what is important is love and acceptance. | The traditional and time-tested family structure is best. |
| The Country | Borders should be open if possible; society is enhanced with cultural diversity. | Cultural traditions are weakened and diluted with people and customs from other locations. |
| Rights and Freedoms | The government's role should be expanded to guarantee rights and promote freedom, to ensure equality. | Restricting the power of government is how rights and freedoms are secured. |
| Criminality | The focus should be on prevention and rehabilitation. Everyone's life has some value. | Punishment is the best deterrent to crime. Spare the rod and spoil the child. |
| Encourages | Cooperation | Competition |
| Ultimate social aim | To provide | To protect |